TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would necessitate to revamp a humble cheeseburger into a branding sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his classic recipe is mouthwatering, but he's desiring something more. He wants to grab attention in a world of sandwiches. That's whe